LG ur78 43 inch 4k smart uhd tv

LG UR78 43 inch 4K Smart UHD TV

LG, UR78, 43 inch, 4K, Smart, UHD, TV

*The images used in the product overview below are for representative purposes.
*Refer to the image gallery at the top of the page for an accurate representation.

Reveal the Last Detail

LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.

*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.

?5 AI Processor 4K Gen5

Take Charge of Quality

The ?5 AI Processor 4K Gen5, delivers a truly powerful experience that's tailored to fit your preferences.

Redefine Scale of 4K

Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.

*Image quality of upscaled content will vary based on the source resolution.

AI Brightness Control

See UHD TV on a Whole New Scale

Experience your favourite content up-close with an ultra-big 4K UHD TV.

The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.

WOW Interface

Diversified Settings

Enjoy better control of your soundbar through your LG TV's on-screen settings menu.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.

webOS 23 new Home

Tailored to Your Liking

From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.

*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

*Cursor movement related to Magic Remote control, available to purchase seperately. Standard remote supplied with this model.
*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.

Quick Card

Create dedicated cards for your favourite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

*'Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.

Cinema-Like Immersion at Home

Watch in 4K and enjoy a viewing experience like the ones in the cinema.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.

FILMMAKER MODE™

Entertainment

Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

*Netflix streaming membership required.
*Content and app availability may vary by country or region. Separate subscription required for Disney+. (c) 2022 Disney and its related entities.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*Apple TV+ and/or select content may not be available in all regions.
*Apple TV+ requires a subscription.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
*Supported services may differ by country.
*Number of channels and available content may vary by product and region.

AAA Gaming Begins Here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Game Optimizer & Dashboard

Game Optimizer & Dashboard

Cloud Gaming

*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country.

Sustainability

Greener for Better

LG UHD TV's redesigned packaging uses single colour printing and a recyclable box.

*Content on box may vary by model or country.